What is Brand Identity? And how to design and develop a powerful one.
In today's competitive business landscape, brand identity plays a pivotal role in setting companies apart from their competitors. It goes beyond a mere logo or tagline; it encompasses the essence of a brand, its values, personality, and the emotional connection it establishes with its target audience. In this article, we will explore
11 Inspiring Bahamian Women Entrepreneurs You Should Be Following on Social Media (and the 1 unique lesson you can learn from each of them)
This feature takes us to the tiny nation archipelago of the Bahamas and highlights 11 Bahamian Women Entrepreneurs who have been inspiring us with their social media presence. These are some ambitious, dynamic, influential Bahamian women entrepreneurs who you may have seen on your newsfeed, your FY page or even in
6 impactful brand design trends for 2022
This is a sundry world in which some want to hunker down and focus on the delights of everyday routines or enjoy the reassurance offered by naturalistic, childlike fonts. Others are finding subtle new ways to focus attention on the welfare of our planet. And some people just want to
5 Big Social Media Marketing Lessons From 2021
Yes we are only a few months into 2022, but already 2021 seems like a blurred, distant memory. Looking back on 2021, we can probably all agree on one thing: at least it wasn’t 2020. We didn’t quite get the smooth back-to-normal pandemic recovery we were hoping for. But as we
